Overall pretty valuable...

...but I found a disturbing factual error in the Marketing section thats a little hard to fathom. The author refers to Lexus as the luxury line of Honda, not once but twice. Lexus is, of course, a Toyota product, not Honda. Its a little hard not to cast a suspicious eye at someone teaching me about business who doesnt know Toyota from Honda, but the bulk of the books advice seems reasonable enough, so I guess I can overlook one boneheaded mistake.

Tad Banyon about Business Secrets